In this article, we will introduce what service design is and explain why without it, there cannot be a good customer experience. Over the years, the taxonomy of design has grown more and more ...

The Master in Service Design at Domus Academy focuses on how services are used and how they can meet changing needs in both public and private sectors. Service Design applies an integrated and ...

A costly and common mistake is to think of customer service training as essentially “trade school” or “tactical training.” The trade skill, technical, and transactional aspects of customer service—how ...

When Apple opened its first store in 2001, the company’s attention to design and customer satisfaction permeated the whole experience. The interior was adorned in slick wood and wrapped in glass to ...