Google Ads is now letting users set up conversion tracking during the campaign creation process. Previously, users had to set up conversion tracking after setting up a campaign, which may have made it ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...

Google Ads Twitter it went from 6 conversion categories to 19 conversion categories, if you know math, that is more than three times. Google said "starting today, you can group your conversion actions ...

Free ad performance audits help businesses identify wasted spend, uncover conversion issues, and understand why ...