When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

If you want to have a great year, you’ll boost your likelihood of success by setting goals. And using goal setting theory, specifically, is the best way to ensure you achieve all that you aspire to.

If you want to take your business to the next level, setting better goals is the foundation for your future success. Although determining the right goals for your company can be challenging, the best ...

After four decades of leadership, here’s a practical, no-nonsense approach to setting clear, actionable goals that drive real results in 2026 and beyond. Why many leaders struggle with goal setting in ...

In many organizations, goal setting has become an empty ritual—a box to check off rather than a catalyst for growth. Too many managers, with good intentions, believe they are reducing employee stress ...

Setting employee and team performance goals is an essential responsibility for business owners and managers. However, measuring and improving an employee’s performance can be complex and daunting, ...