Launching an online store comes with a lot of excitement — along with a little bit of fear. You have to coordinate a ton of moving parts to bring your store to life, from setting up your website to ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...