I've covered consumer shopping in the e-commerce sphere since 2019. Ulta’s Semi-Annual Beauty Event is in full swing, giving shoppers the opportunity to save 50% on rarely discounted beauty products.

When I first got into makeup (like real makeup, not the always-too-orange Dream Mousse foundation we all wore), one of the first products I was recommended was Tarte's Amazonian Clay 12-hour blush.

Which Tarte Shape Tape Concealer Should I Buy? Choosing the right Tarte Shape Tape Concealer depends on your skin’s needs and desired finish. If you're looking for full, long-lasting coverage, the ...

The Original Tarte Shape Tape Concealer is famous for its full-coverage formula that effortlessly conceals dark circles, blemishes and imperfections for up to 16 hours. Its creamy texture blends ...

This is the one thing on sale (out of many things on sale we write about) you should buy today. Read more here. About a year ago, I wrote about the best thing I’ve found in the Sephora Collection: Its ...

One of the best concealers on the market is on sale at Ulta. For an extremely limited time, the Tarte Shape Tape Concealer is on sale for 50% off. You’re reading that right, Tarte Shape Tape Concealer ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. And while there are certainly moments that justify splurging ...

When it took over some abandoned German positions during World War II, the U.S. Signal Corps stumbled on a discovery that was destined to revolutionize the life and times of that hardy American ...