Discover how a strong brand image and targeted marketing strategies can elevate your company's market share, drive sales, and distinguish you from competitors.

Affiliate marketing is the most straightforward method to creating an income from social media. Once a creator has an affiliate link, all that has to be done is to get the link to the target audience ...

Customers often use social media as a search engine to get to know businesses. Alongside advertising your products, take time to share who you are as a brand. Reviews are a great way to get feedback ...

Purdue Global encourages working adults to start their comeback to advance their careers and increase their social and economic mobility. Marketing leaders from the online school will share their ...

People are exposed to thousands of messages every day—from search results and sponsored posts to opinion pieces and AI summaries. Their minds are already full. And if your brand isn’t showing up ...

Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

Coca-Cola has relaunched its iconic “Share a Coke” campaign with a focus on shareability, customization and digital experiences as a way to engage Gen Z consumers, per details shared with Marketing ...

A good marketing effort can yield all kinds of returns: More sales, more customers, more followers, more customer engagement, or maybe more employee engagement — which then translates to more customer ...

The sheer number of metrics available to a marketer in 2024 can be overwhelming. Not all are created equal, but one often flies under the radar: Share of Voice. SOV can significantly enhance ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

Mark Roberti, RFID Journal’s founder and editor, will be the featured speaker during a webinar outlining how to market RFID products and services during an economic downturn. The free webinar, hosted ...