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In conjunction with the coolest F1 race of the year, the Singapore Grand Prix, Shell and Lego have teamed up with Ferrari to create a very cool sales promotion based on a tripartite brand alliance ...

The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills. Announcing the ...

Environmental charity Greenpeace has today staged a protest at Legoland as it kicks off a new global campaign targeted at the toy company. The action comes after Greenpeace conducted a report – ...

Lego has ditched a long-standing partnership with Shell (LSE: RDSB.L - news) , after a Greenpeace video used its toys to illustrate an Arctic oil spill. The decision comes after the slick parody video ...

A recent campaign by environmental advocacy organisation Greenpeace, aimed at Shell and LEGO, has shown how effective activism can sway corporations and bring about concrete change. The campaign, ...

STOCKHOLM (AFP) - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.

Lego is “letting kids down” because of its partnership with Shell, say Greenpeace, which is launching a global campaign to get the children’s toy manufacturer to ditch the fuel giant. Lego and Shell ...

Over 50 children gather outside Shell’s London headquarters to build three large Lego Arctic animals to protest against the use of the oil giant’s logo on the toymaker’s products. It comes after a ...

Denmark’s Lego has said it would not renew a branding contract with oil major Royal Dutch Shell in the wake of comments from environmental lobby Greenpeace saying the toymaker had fallen in with “bad ...

Everyone loves LEGOS. If you don’t love LEGOS, you’re a monster and have no business living in this world. LEGOS are the perfect toy. They’re affordable, easy to clean up, and they allow children to ...