Sherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year. Despite its low sales, Radiant Lilac is described ...

Hint: It's all golden. "Gold shades are not considered popular in today’s market since integrating them into interior spaces can be challenging due to their intensity and potential for overstimulation ...

Create a restful home this year with these pared-back and gentle paint colors from Sherwin-Williams ...

Sure, one Color of the Year is great—but what about 48? Sherwin-Williams has just announced the latest edition of its Colormix Trend Forecast, which dives deep into the future of color in 2026; rather ...

From playful yellows to expressive blue-greens, discover Sherwin-Williams’ 4 happiest paint colors ...

Sherwin-Williams has found one issue many Americans can agree on: their favorite paint colors. The new National Painting Week Color Psychology Study, conducted by Harris Poll on behalf of ...

Forbes contributors publish independent expert analyses and insights. Terri Williams is a journalist covering housing trends. The color experts at Sherwin-Williams and HGTV Home by Sherwin-Williams ...