To receive the Vogue Business newsletter, sign up here. Shiseido has spent the last year shedding parts of its business, shaping up its bottom line and focusing on the Asian market, new categories and ...

Shiseido Co., once a formidable challenger to L’Oréal SA, and Estée Lauder Companies Inc., is navigating its biggest challenge in decades, hurt by a costly misfire in North America and loss of market ...

Cost cutting is a low-hanging fruit when it comes to profitability improvement, so I have a favorable view of Shiseido's JPY40 billion cost reduction goal. But it is likely to be tough for SSDOY to be ...

Shiseido is relying on science and celebrity for its next phase. The Japanese skin care brand is introducing a new hero foundation — the RevitalEssence Skin Glow Foundation SPF 30 — while doubling ...

This morning Drunk Elephant founding partner and Chief Creative Officer Tiffany Masterson announced on the brand’s Instagram that it has been acquired by Shiseido. In her informal statement, she ...

While Shiseido’s sales were relatively stable in 2024, boosted by an uptick on the domestic market, its operating profit tanked, falling 73.1% with the continuing deceleration in China and duty-free ...

Running from 1-29 January, the activation is designed to engage travellers with Shiseido’s beauty universe, featuring its prestige portfolio alongside airport-inspired experiences.

Anne Hathaway is the new face of Shiseido. The 40-year-old actress was announced as the luxury skincare’s brand ambassador on Wednesday, August 30. Alongside the exciting announcement, Shiseido ...

Shiseido's Shift 2025 and beyond business strategy aims to enhance the company's brand equity globally through innovation and cost optimization. Shiseido seeks to increase its core operating profit in ...

Shiseido is far from new. In fact, it’s 150 years old and has probably outgrown the ‘cult brand’ label to become a household name. Established in 1872, it was effectively Japan's first Western-style ...

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PARIS — Shiseido is on the cusp of launching Ulé, its first brand developed in Europe. The prestige, conscious skin care line, starting with eight products, is the brainchild of Lindsay Azpitarte, ...