Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...

Forbes contributors publish independent expert analyses and insights. Short Video Addiction (SVA) is a term used by researchers, and this is separate from excessive general internet use. A 2025 report ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

Short-form videos have gained immense popularity due to their ability to capture viewers’ attention in our era of content overload and shortened attention spans. Photo by Kyle Loftus on Pexels Photo ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

In 2023, Indian social media apps such as Trell, ShareChat, Josh, Roposo and others are sliding in terms of downloads and engagement as compared to their boom months after the TikTok ban The troubles ...