In today's business world, digital experiences have become the make-or-break factor. They're the virtual front doors to enterprises, the first impression that counts. In 2022, the global e-commerce ...

Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...

On Thursday, September 9, 2021, as President Biden announced his new six-pronged plan to combat the continuing spread of COVID-19, he acknowledged, what was readily apparent from his actions and tone, ...

Racial and ethnic disparities have included a lack of access to both genetic testing and research, resulting in poor understanding of the genomic architecture in under-represented populations. The ...

What to do with significance testing, the bench scientist’s statistical workhorse? Short of tossing it out once and for all, there are proposals to toughen conventional practice. These proposals seek ...