Researchers from Northwestern University, University of Pennsylvania, and University of Colorado published a new Journal of Marketing study that proposes abandoning null hypothesis significance ...

In today's business world, digital experiences have become the make-or-break factor. They're the virtual front doors to enterprises, the first impression that counts. In 2022, the global e-commerce ...

A century ago, two oddly domestic puzzles helped set the rules for what modern science treats as "real": a Guinness brewer charged with quality control and a British lady insisting she can taste ...

Morisita and Horn have defined measures of overlap of habitat resources, diet components, etc., that two species use. A technique defining tests of significance and confidence intervals about the true ...

What to do with significance testing, the bench scientist’s statistical workhorse? Short of tossing it out once and for all, there are proposals to toughen ...