Across industries, brands have learned that consumers expect a customized mobile experience that is different from traditional desktop browsing. Simultaneously, brands see increased revenue from ...

Here is some perspective: The study notes that “Site Personalization, which occurs when a website’s look and feel is tailored based on user preferences, saw a 90% increase in research in Q2 2023 ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the platform fueling limitless e-commerce personalization, today announced it has expanded its relationship with Boohoo Group, a leading online ...

Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a move that fueled further speculation that the marketing automation vendor will ...

To rise above the growing content noise, marketers are searching for ways to engage potential customers in a highly personalized manner. “Real-time personalization is actually simpler than what a lot ...

Does Web site personalization improve our online experiences or is it a code word for “behavioral profiling?” Simply stated, Web site personalization provides content and structures online pages to ...