Across industries, brands have learned that consumers expect a customized mobile experience that is different from traditional desktop browsing. Simultaneously, brands see increased revenue from ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the platform fueling limitless e-commerce personalization, today announced it has expanded its relationship with Boohoo Group, a leading online ...

Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a move that fueled further speculation that the marketing automation vendor will ...

To begin the B2B buying process, many prospects go to the web sites of potential vendors to get a feel for what each company can offer. Since the company web site is often the first touch point for ...

Here is some perspective: The study notes that “Site Personalization, which occurs when a website’s look and feel is tailored based on user preferences, saw a 90% increase in research in Q2 2023 ...

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...

Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase conversions. It’s no wonder the category is surging: eMarketer projects retail media ...

Does Web site personalization improve our online experiences or is it a code word for “behavioral profiling?” Simply stated, Web site personalization provides content and structures online pages to ...