Sitecore acquired Moosend, a marketing automation tool, its latest in a series of acquisitions that signals a move toward promised SaaS offerings. Sitecore’s undergoing a makeover of sorts. And fast.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Norican Group was created by ...

Editor's note: This article is the first in a two-part series covering Umbraco and Sitecore. This first article is focused on high level, business focused conclusions. The second article in the series ...