Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help ...

Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on TV for the first time, by reducing ...

News in brief: Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows; Gov Funding for UK Creative Industries Confirmed Sky is facing a bill of hundreds of millions of pounds ...

(Reuters) - UK media company Sky said on Friday it will partner with TV measurement firm TVSquared to allow advertisers to track whether their ads lead to sales and website visits, in an effort to ...

Channel 4, ITV and Sky, in collaboration with Comcast Advertising, are set to launch an advertising marketplace delivering seamless access to an on-demand and streaming inventory of premium content.

In a landmark move set to shift UK TV advertising, Sky, Channel 4, ITV, and Comcast have announced their intent to launch a premium self-service video advertising marketplace. For the first time, ...

Warner Bros Discovery (WBD) has announced the appointment of Sky Media as its ad sales partner in the UK & Ireland in a multi-year agreement. Under the new deal, Sky Media will represent WBD’s linear ...

Hollywood legend Harrison Ford stars in Sky Movies latest ad campaign, in which he asks viewers repeatedly when the last time they watched a movie they really wanted to see. Movies is undoubtedly an ...