Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. This article is more than 4 years old. Children learn about ...

Stop by Sloomoo Institute every Friday at 1 p.m. for a free slime-making experience. The creative Sloomoo staff will be dumping Elmer’s glue into their massive vats and mixing up fresh batches of ...

Before the pandemic, Manhattan’s Sloomoo Institute was a busy place where as many as 1,500 kids and adults would be elbow-deep in slime, kneading, pulling and twisting the gooey substance into ...

In 2017, Karen Robinovitz’s husband died. Nine months later, a cousin of hers was killed in the Parkland, Florida, school shooting. She fell into a deep depression. Then she met with a friend whose 10 ...

Sloomoo Institute, the ultimate slime museum, is opening its fifth location in the heart of Los Angeles, marking its first big move on the West Coast. The company’s highly immersive sensory experience ...

The Sloomoo Institute in New York is dedicated to all things slime. It hosts an enormous slime wall decorated by visitors, a 6-inch-deep (15-cm-deep) 350-gallon slime lake that people can jump into, a ...

Our thanks to the Sloomoo Institute for hosting us so we could write this detailed review of our experience. Last year, my kids were invited to check out a sneak peek of the Sloomoo Institute in Los ...

If you take a walk on Broadway in Soho on any weekend or during the day in the summer, you’ll see a bunch of children lined up waiting to get into one of New York’s hottest destinations. Sloomoo ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min From a single New York City ...

Karen Robinovitz co-founded the Sloomoo Institute in 2019 with the mission of embracing play. The interactive sensory experience and brand, located in New York’s Soho neighborhood, is centered ...

Karen Robinovitz and Sara Schiller were both going through a difficult time in their lives. Robinovitz lost her husband, and just months later, her cousin was killed in the Parkland shooting. Schiller ...

In this episode of The Atlanta Journal-Constitution’s newest podcast, Go Atlanta, AJC Entertainment reporter Rodney Ho gets slimed at the Sloomoo Institute. Plus, Rodney checks out “Fantasy Football”, ...