San Francisco District Attorney George Gascon and New York Attorney General Eric Schneiderman take issue with one of T-Mobile's ads for its "Uncarrier" campaign. Roger Cheng Former Executive Editor / ...

Industry leaders say India’s smartphone rules won’t collapse mobile ads but could subtly shift ad power between platforms, ...

Add Yahoo as a preferred source to see more of our stories on Google. Collage of Willow Shields and a phone illustrating a viral TikTok video about excessive phone use's impact on life and mental ...

Now that ad blockers are available on iOS and Android, many more users seem to be downloading the apps. A mobile marketing company called Tune has released a new report suggesting that as many as 24.6 ...

As the debate over ad blocking continues to gain in intensity, a new report by PageFair and Priori Data shows the depths to which the technology is being used on mobile. The report reveals that one-in ...

As multi-screen usage becomes more and more integrated into America's everyday life, advertisers are recalibrating how to allocate their ad dollars. This doesn't just mean what portion of an overall ...

Often when marketers talk about mobile, smartphones and tablets (not to mention phablets) get lumped together. Before the Apple iPad made its 2010 debut, marketers only had to deal with one type of ...

Mobile advertising firm AdMob has released its latest metrics report?showing that Apple’s iPhone is leading other smartphones in mobile Internet usage. It also confirms that the iPhone and iPod touch ...

When Oracle cybersecurity researchers discovered malware earlier this year dubbed DrainerBot—which was draining people’s Android smartphones and ballooning their data bills by secretly racking up ...

The number of smartphone owners using ad blocking software has risen by 90 percent over the past year, according to a new report, reaching nearly 420 million people worldwide. That represents about ...