Snapchat has removed a distasteful ad from the popular social media app after making light of domestic violence, specifically Chris Brown’s 2009 felony assault against Rihanna. The ad reportedly was ...
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The creative on Snapchat has evolved a lot since those puking rainbow filters. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact with. The format, ...
Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...
In its utilization of Snapchat's newest ad product -- Sponsored Snaps -- global fast-food company Wendy's generated over 52 million impressions in the U.S. within one day. Snapchat first started ...
Can we get an article about the cease and desist letter filed against SNAP using Geo-Filters?? It seems like a big deal and would love to hear some in depth elaboration. Thanks.
Snapchat has launched a new brand-suitability suite designed to offer advertisers more control over what types of content their campaigns run alongside in the app. “Advanced machine-learning ...
Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...
Adds Viewability and Invalid Traffic (IVT) Measurement for Chat Feed; Now Enabling IAS Coverage Across all Snapchat Ad Formats on any Device Integral Ad Science announced expansion of its partnership ...
Adds Viewability and Invalid Traffic (IVT) Measurement for Chat Feed; Now Enabling IAS Coverage Across all Snapchat Ad Formats on any Device NEW YORK, Nov. 4, 2025 /PRNewswire/ -- Integral Ad Science ...