While the worlds of apps and mobile games are often compared competitively, gamification and M&A are bringing these two worlds increasingly close together.

Bud Light is the first alcohol brand on Snapchat, using the messaging app’s age-gated ads to appear around the content people are sharing around events. It sees the brewer join the likes of Samsung ...

As part of its Discover service, Snapchat is preparing to sell 10-second ads for 2 cents per view. The “Two Pennies” announcement was made during the Daily Mail and Elite Daily Digital Content ...

Snapchat has a new advertising partner in Microsoft for the ads it’s inserting into its AI product, My AI, an AI chatbot introduced earlier this year to the wider Snapchat user base. The company in ...