Snapchat's user growth is primarily outside profitable markets, with no notable DAU growth in North America or Europe over the past two years. The company faces long-term solvency risks, with ...

Snap recently announced the launch of two new advertising placement tests within their platform, Sponsored Snaps and Promoted Places. Snap partnered with Disney on their new Sponsored Snaps ad ...

Snapchat has seen a more than 40 percent year-over-year increase in the number of creators posting content on Snapchat in Q4. By Caitlin Huston Business Writer Snapchat reached 453 million daily ...

Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC ...

An investigation by The Drum found that while Snapchat’s recent hires and product investments have resurrected interest in its potential as an advertising platform, most marketers are looking ...

Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands grow online. For years, TikTok and Instagram have dominated conversations ...

Snapchat’s chief strategy officer Imran Khan, formerly of Alibaba fame, took to the stage at Dmexco today (14 September) to highlight the platform's unified product creation team. “One of most ...

Snapchat has announced a one-year, US$400 million agreement with AI search startup Perplexity to integrate its AI search engine into Snapchat's chat functionality. The partnership aims to boost ...

Creating a public profile on Snapchat is great for showcasing your skills, business, or creative work. Just tap your profile icon, choose “Create a Public Profile,” and follow the steps. Once set up, ...