Snapchat's user growth is primarily outside profitable markets, with no notable DAU growth in North America or Europe over the past two years. The company faces long-term solvency risks, with ...

Snap partnered with Disney on their new Sponsored Snaps ad placement test. McDonalds and Taco Bell are the two brands testing Promoted Places on the Snap Map. The two ad placements are currently in ...

Snapchat announced two new advertising solutions that take advantage of some of the social media platform’s most widely used spaces, according to a press release. The announcement was timed to ...

The IMAA welcomed Are Media, Google, Microsoft Advertising and Snapchat as new media partners for 2026. Each has been ...

Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Snapchat has seen a more than 40 percent year-over-year increase in the number of creators posting content on Snapchat in Q4. By Caitlin Huston Business Writer Snapchat reached 453 million daily ...

Snapchat has announced a one-year, US$400 million agreement with AI search startup Perplexity to integrate its AI search engine into Snapchat's chat functionality. The partnership aims to boost ...

Snapchat’s chief strategy officer Imran Khan, formerly of Alibaba fame, took to the stage at Dmexco today (14 September) to highlight the platform's unified product creation team. “One of most ...

An investigation by The Drum found that while Snapchat’s recent hires and product investments have resurrected interest in its potential as an advertising platform, most marketers are looking ...