Snap Inc. SNAP has unveiled a groundbreaking augmented reality (AR) advertising feature called Sponsored AR Filters on Snapchat to expand brands' outreach beyond the pre-capture Lens Carousel. This ...

We're long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Now, Snapchat is taking a step forward in its ...

Ibukun Ogundare is a seasoned writer and researcher with extensive experience in cryptocurrency, fintech, stock markets, and financial markets. Her recent venture into tech journalism reflects her ...

Snap lenses are a popular feature on the social media app Snapchat that allow users to add augmented reality (AR) filters and effects to their photos and videos. These lenses use the camera on a ...

The company that gave us the Dog Ears and Rainbow Vomit filters is selling augmented-reality technology to businesses, enabling users to virtually try on clothes, makeup and jewelry. Snapchat made its ...