We're long gone from the days when the most popular Snapchat filters were the simple, adorable puppy dog face and the iconic early 2010s rainbow-vomiter. Now, Snapchat is taking a step forward in its ...

Snap Inc. SNAP has unveiled a groundbreaking augmented reality (AR) advertising feature called Sponsored AR Filters on Snapchat to expand brands' outreach beyond the pre-capture Lens Carousel. This ...

Snap Inc (NYSE:SNAP) announced the roll-out of new augmented reality experiences on Tuesday. What Happened: According to Reuters, the new features allow Snapchat users to generate more realistic ...

Ibukun Ogundare is a seasoned writer and researcher with extensive experience in cryptocurrency, fintech, stock markets, and financial markets. Her recent venture into tech journalism reflects her ...

Though it may not have the recognition of a Twitter or Facebook, Snapchat is one of the largest social media platforms out there. Primarily used to send temporary image and video messages, the ...

Snap lenses are a popular feature on the social media app Snapchat that allow users to add augmented reality (AR) filters and effects to their photos and videos. These lenses use the camera on a ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...