The popular app will add monetization for longer Spotlight videos, potentially increasing earnings for creators. By Alex Weprin Senior Editor Snapchat is rolling out an expanded creator monetization ...

Snapchat has announced a new, unified monetization program for creators. In a move to capitalize on the rising popularity around its TikTok-like Spotlight feature, the social media company says the ...

Snapchat is conducting an experiment with the introduction of comments on its Spotlight feature. While other platforms have leaned into public comments in order to foster community and appeal to ...

Top Snapchat creators will soon have more ways to make money on the social media app. The Santa Monica company introduced an expanded monetization program Monday, saying it would soon begin placing ...

Snap’s stock plunged 30% on Tuesday after announcing Q4 2023 results that didn’t meet analyst expectations. On the earnings call, CEO Evan Spiegel said the company is taking a few steps this year to ...

Social media in 2025 often feels like a high-stakes performance. Filters, edits and algorithmic gimmicks dominate most platforms. But Snapchat is flipping the script by championing unfiltered ...

As part of its Q1 2024 earning release, Snap revealed that total watch time on its TikTok competitor, Spotlight, increased more than 125% year-over-year. Snapchat launched the TikTok-like feed in late ...

Many creators focus on more mainstream platforms like Instagram or YouTube when it comes to monetizing; by doing this, they are missing out on the many under-the-radar opportunities for making money ...

Snapchat has announced significant growth in its creator ecosystem in India, highlighting increased engagement, more creator-led content, and a rise in its community of Snap Stars. According to the ...