Social CRM is not really about social-media technology and sites such as Facebook and Twitter, but rather it's a different way of looking at interacting with consumers. Cath Everett reports. Social ...

Discover the benefits of social CRM and how it enhances customer relationships. Learn how crm software can improve social media strategy. A social CRM solution helps a business to more effectively ...

The explosion of social media over the past several years has certainly begun to make its mark in the business world. What started out as a primarily consumer-driven concept has become big business on ...

According to contact center software firm Playvox, to provide a true omnichannel experience, brands today recognize the need to assist customers in the platforms where they feel most comfortable. This ...

The buzz around social CRM and CRM 2.0 is picking up. The strategists are getting out there and throwing fastballs down the heart of the plate (ahhh, spring training. Go Yankees!) and pushing ...

Ask a technology vendor, a marketing thought leader and a company CEO to define social CRM and the fact that you’ll get three decidedly different answers says much about where the market is right now.

Despite today’s competitive marketplace, many companies lack a solid social CRM strategy to engage with customers—they’re still experimenting with the platforms without realizing the strategy’s ...

NEW YORK—Companies should avoid isolating social media as strictly a marketing tool and instead incorporate it more seamlessly into sales and service. This was a key takeaway during the keynote panel ...

While your customer service representatives are busy fielding calls, chats, texts, emails and other forms of communication to handle customer issues and complaints, their counterparts on the marketing ...