Exploring political behavior and polarization through the lens of social identity theory (SIT) provides insights into how individuals' self-concepts are shaped by their group memberships, influencing ...

The following essay is reprinted with permission from The Conversation, an online publication covering the latest research. Conspiracy theory beliefs and (more generally) misinformation may be ...

Building a strong identity for your brand on social media is a crucial part of a modern business strategy, particularly in a landscape dominated by digital interactions and online networking. However, ...