Hootsuite starts at $199/month with a 30-day trial, but you’ll want a costlier plan to reach its full potential.

The global social media analytics market is poised for robust growth, with projections indicating it will reach a substantial value of US$9.60 billion by 2023, driven by a remarkable CAGR of 33.90%.

Furthermore, social media analytics software is increasingly equipped with features to identify and assess influencers. These tools aid businesses in pinpointing influential individuals, gauging their ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

Taking a cue from rivals such as Salesforce.com, SAP on Monday announced a partnership under which it will resell and support social media analytics software from NetBase. NetBase is one of a growing ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

CHICAGO, Jan. 12, 2026 (GLOBE NEWSWIRE) -- Sprout Social, Inc. (“Sprout Social”, the “Company”) (Nasdaq: SPT), an industry-leading provider of cloud-based social media management software, today ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Forbes contributors publish independent expert analyses and insights. Nickie is a social media expert who covers creator insights. Social media content creation is constantly changing, and case ...