The global social media analytics market is poised for robust growth, with projections indicating it will reach a substantial value of US$9.60 billion by 2023, driven by a remarkable CAGR of 33.90%.

Furthermore, social media analytics software is increasingly equipped with features to identify and assess influencers. These tools aid businesses in pinpointing influential individuals, gauging their ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Visual analytics and interactive visualization have emerged as critical tools for deciphering complex datasets in social media and digital humanities. These techniques blend computational methods with ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

Doing social media marketing is one thing, but if you’re not analysing what you’re doing, you may as well be doing nothing at all. Dave Howell compares four of the current market-leading social ...

Opinions expressed by Digital Journal contributors are their own. In the marketplace of today, the momentum is towards basing more and more decisions on data analytics and AI. Indeed, about 60% of ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...