Marketing and Communications Manager for Creative Jar, a digital design agency based in the Thames Valley. As social media and marketing become more and more intrinsically linked, more and more ...

In the age of metrics-driven marketing, measuring the impact of social media can be a challenge. While there are plenty of tools that support the ability to track social followers and click-throughs, ...

Sacramento, California - January 24, 2026 - PRESSADVANTAGE - Silverback Digital Marketing has released an announcement ...

Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can ...

Organic reach on social media is dying, and small businesses that want real visibility now need to treat social as a paid channel. By budgeting consistently, focusing on high-ROI campaigns and pairing ...

The way customers interact with social media is ever-changing. So, how do you ensure that you're ready for what comes next? In this presentation, Zontee breaks down four key frameworks you can use to ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

CHICAGO--(BUSINESS WIRE)--IRI ® and Meta Platforms, Inc. (Nasdaq: META) will now provide shopper marketers with a new solution that closes the loop between campaigns running on Meta’s social media ...

Nielsen will provide local television measurement across Gray Media’s entire U.S. footprint in the 113 U.S. designated market ...