You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ...

Follower Count and Growth Awareness Metrics Return on Investment and Impact Metrics Engagement Metrics Metrics and Analytics are Important Being a great Michigan Tech social media admin (SMA) involves ...

These metrics also lend themselves to performance improvement – figuring out how to do a better job. Companies are already frequently running quick experiments for their webpages or social media ...

Optimizing social media advertising is a complex endeavor that requires a deep understanding of metrics, industry benchmarks and your specific funnel.

Social media metrics that go beyond likes and followers are vital for understanding renter behavior in a more nuanced way.

It can look at metrics that have to do with the design of the platform. It can look at, for example, the connection between belonging to a group and only seeing certain types of content.

Instagram has added a couple of additional metrics for Reels creators, providing more data on your content performance, so you can optimize for the most valuable elements. First off, Instagram’s added ...

Social media likes and public policy In a recently published article, my co-researchers (Pierluigi Conzo, Laura K. Taylor, Margaret Samahita, and Andrea Gallice) and I examined how social media ...

Even several years ago, cryptocurrency trading was completely different. In its early years, traders made their decisions after doing technical analysis and fundamental research. A dramatic ...