With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...

If you have ever sworn off social media for a week or two because you sensed it was feeding your anxiety or dampening your mood, you may be on to something. A new study out last week in JAMA Network ...

Want to go viral and boost your brand’s visibility? Learn how to spot emerging trends early, create original content that resonates and master the art of trendjacking to drive massive engagement on ...

Today, small businesses need a social media presence for numerous reasons, including building brand awareness, leveraging social media marketing opportunities, and driving website traffic. However, ...

The best way to protect your child from social media's negative mental health effects is to engage with them about it. Parents are increasingly aware that too much time on social media can harm kids’ ...

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...