With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...

To be successful in building relationships and connections on social media, having a strategy is essential. Spending time to plan out a strategy will not only save you time in the long term, but will ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing clients. Approximately 40% of advisors use social media as a marketing ...

A social media marketing strategy defines how your brand will attract and engage with consumers and what results you expect. It identifies the channels and customers to target and the content most ...

Pillay is an editorial fellow at TIME. Photo-Illustration by TIME; (Source Images: Katsumi Tanaka—Getty Images; Alain Jocard—AFP/Getty Images; Joel Saget—AFP/Getty Images; Niharika ...