To be successful in building relationships and connections on social media, having a strategy is essential. Spending time to plan out a strategy will not only save you time in the long term, but will ...

Elevate your B2B social media game in 2025? This comprehensive guide walks you through essential steps to craft a data-driven, impactful strategy. Foster Cross-Department Collaboration: Work with HR, ...

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the internet, or one of the many recent books ...

The University of Nevada, Reno recognizes the significant role social media plays in communication. In fact, recent statistics from Brandwatch suggest the average daily time spent by the 3.499 billion ...

About a decade ago, the Guardian asked IBM Vice President of Marketing Caroline Taylor about the impact of social media on the company’s marketing. Taylor said that “the amplification is extraordinary ...

Social media is a cornerstone of any successful marketing strategy, and in 2025, its significance will only grow. For entrepreneurs, marketing experts, and social media managers alike, the challenge ...

When Nicholas Nunes was promoted to director of enterprise social media at BMO in 2018, the bank had seven different point solutions for its social media tech stack. "We had use cases that all lived ...

Want to go viral and boost your brand’s visibility? Learn how to spot emerging trends early, create original content that resonates and master the art of trendjacking to drive massive engagement on ...

The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of ...

With social commerce expected to encompass $2.9 trillion dollars in transactions by next year, research shows that 30% of consumer brands do not have a social commerce strategy, despite social ...

Sarah Weber (left), founder of the Cohort, leads a panel discussion with Duolingo's Michaela Kron-Hags, global marketing campaign director, and Zaria Parvez, senior global social media manager (Alice ...