Think Forward 2026 was created by We Are Social’s Strategy and Cultural Insights teams, through literature review of strategy frameworks and whitepapers alongside semiotic and thematic analysis of ...

Timely replies and human-centered support on social media aren't optional anymore – they're expected. Here’s what brands need to know to get it right. Every tweet, direct message, and comment holds ...

In recent years, social media has transformed how we view music. Apps such as TikTok, Instagram, Spotify, etc. all heavily involve music, making them powerful tools for discovering and promoting music ...

TikTok is a powerful driver of food trends. The popularity of foods like cottage cheese and Dubai chocolate can be traced ...

A new month brings another wave of social media trends for businesses to keep up with. They may not always make sense, but utilising the latest sounds and structures in your social media marketing can ...

Italian Brain Rot exploded in 2025 as a surreal, AI-fueled meme genre featuring over-the-top Italian stereotypes, exaggerated accents, operatic music, and nonsense visuals that felt intentionally ...

Advertisers looking to stay ahead on social media should keep a close watch on five trends: AI-driven creatives, short-form video dominance, social commerce integration, privacy-first targeting, and ...

The University of Cincinnati's Kelly Dobos has spoken with Cosmetics Design U.S. about recent research revealing a significant rise in consumer interest in cosmeceuticals, or cosmetic products with ...

Toys for teenagers and adults has revived the industry, but it could be hit by any ban on social media for under-16s.

New research from the Institute of Psychiatry, Psychology & Neuroscience at King's College London, in partnership with ...