Social identity theory explains how people's behavior is influenced by their group identities and intergroup relationships. It has been applied in a variety of fields but has not yet been fully ...

Social learning theory is really a combination of two other kinds of learning theories. On the one hand, there is the cognitive learning theory, which states that the learning of an individual is ...

Today's business environment is characterized more than ever by dynamism and change. To maintain a competitive advantage, organizations need to initiate effective human resource development and ...

What is the fundamental driver in relationships? Is there a core social need that humans have? In my first book, A New Unified Theory of Psychology, I answered this question in terms of social ...