Social marketing theory is a communications discipline that focuses on using marketing tools and strategies to spread beneficial information. According to Weinreich Communications, the theory, which ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

The basis of social learning theory is simple: People learn by watching other people. We can learn from anyone—teachers, parents, siblings, peers, co-workers, YouTube influencers, athletes, and even ...

The core concepts involved in Theory of Mind are beliefs, desires, and intentions, which are used to understand why someone acts in a certain way or to predict how someone will act (Kloo et al., 2010) ...

Support SSIR’s coverage of cross-sector solutions to global challenges. Help us further the reach of innovative ideas. Donate today. 1 G. Albert Ruesga, “Philanthropy’s Albatross: Debunking Theories ...

It's hard to pinpoint when exactly the questions started coming in. Angelyn Nichols, an administrator for Virginia Beach City Public Schools, thinks it was sometime in early 2021. What she does know ...