The intention is straightforward for every piece of software that our company builds: Provide a solution that quickly solves problems and creates a compelling user experience. To truly achieve this ...

When it comes to outsourcing software development, clients have to understand that flawless end-user experience will make or break their products, so it’s vital to gain a true understanding how those ...

More than a decade ago, Scott Cook decided that the company he founded, the accounting software firm Intuit, needed to become more innovative. So he started to encourage all employees to spend 10% of ...

With its push to provide faster, more predictable and higher quality software, public sector IT organizations may have discounted the need for design. Eleven years ago, an Office of Management and ...

Everywhere you turn nowadays, people bring up design thinking as the panacea to invite customer experiences into the game. The 2017 EY report “Demystifying design thinking: becoming part of the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ajeet Singh Design is all ...

Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, ...

Homo sapiens is truly a diverse species. We appear distinct from each other based on our origins in various regions of the planet; we communicate using thousands of languages; we have different ...

Donald Norman is rightly famous for his work on the psychology of design that encourages the development of products that are human-centered. Less well-known is his valuable work on emotional design ...