The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents ...

Brands and agencies can increase sales by connecting AI-powered budget allocation with Microsoft’s intelligent Automated Bidding SAN FRANCISCO--(BUSINESS WIRE)--Marin Software, a leading omni channel ...

Adobe is announcing some groundbreaking technology at Adobe Max this week, including GenStudio for Performance Marketing, a new application that can learn a brand’s guidelines and then apply that ...

The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies, Inc., one of the ...

Unity Software's new management team has further demonstrated its determination to turn the ship around, through the migration of its Unity advertising network to a new AI-based platform, Unity Vector ...

DALLAS--(BUSINESS WIRE)-- Thryv® (NASDAQ: THRY), provider of the leading small business marketing and sales software platform, today announced a Top 50 placement in G2’s 2025 Best Software Awards in ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Let’s dig into the relative performance of Zeta Global (NYSE:ZETA) and its peers as we unravel the now-completed Q3 advertising software earnings season. The digital advertising market is large, ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same sector. Today we are looking at AppLovin (NASDAQ:APP) and the best and ...