For more than a century, Maxwell House has been a staple on American breakfast tables. But now, the 133-year-old brand is undergoing a surprising identity shift: it’s swapping “House” for “Apartment.” ...
Maxwell House is getting a temporary new identity. The 133-year-old coffee brand is being rebranded as Maxwell Apartment, a move aimed at connecting with modern consumers, Kraft Heinz said in a news ...
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