The world continues to get new peeks into the whirlwind process of college sorority rush, and this time it’s from a parental perspective. Lifetime's new unscripted series A Sorority Mom’s Guide to ...

Speaking exclusively with PEOPLE ahead of the premiere of Lifetime’s 'A Sorority Mom’s Guide to Rush!', rush coaches Bill Alverson and Brandis Bradley pulled back the curtain on the dos and don'ts of ...

Bama Rush Week is happening right now at the University of Alabama, and this year’s potential new members, or PNMs as they are called, have taken over TikTok yet again. The girls that want to be a ...

Talk about a mad rush. Recruitment season for Greek life at college campuses across the country starts this weekend, which means it is time once again for the spectacle that is #RushTok: TikTok’s ...

It’s sorority rush season at the University of Alabama, which means one thing: Bama Rush is back. Bama Rush videos have been taking over TikTok this month, with PNMs (potential new members) sharing a ...

This online phenomenon is coming to television. Lifetime's new one-hour unscripted show, "A Sorority Mom's Guide to Rush!" will give a glimpse into "one of the most competitive and increasingly viral ...

PEOPLE has an exclusive first look at Lifetime's new series, which gives viewers an inside look at the sorority rush process — with a special parental focus Tabitha Parent is a writer at PEOPLE ...

“There are three important things in a mother’s life—the birth of her child, her daughter’s wedding day, and sorority rush,” Bill Alverson, a sorority-rush coach and the star of the Lifetime show A ...

Every August, "RushTok" takes over TikTok feeds. Thousands of potential new members can be seen twirling in dresses, walking sorority row and filming their "outfit of the day." What started as a niche ...

What is ‘A Sorority Mom’s Guide to Rush’ about? According to the series’ official synopsis per Lifetime, “‘A Sorority Mom’s Guide to Rush!’ pulls back the curtain on one of the most competitive and ...