As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Learn how to test your SEO theories using Python. Discover the steps required to pre-test search engine rank factors and validate implementation sitewide. When working on sites with traffic, there is ...

Split testing, or A/B testing as it is sometimes called is the procedure of presenting two different website pages to two different website visitors. The reason for this? Well, simply to compare which ...