According to a new marketing report, the WNBA was the fastest-growing brand in professional sports in 2024. After years of ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

This is a big moment for Adidas Originals. The popular retro-inspired subcategory of the German sports brand is introducing a new collection called A-Type, an elevated assortment of some of the ...

The startup sportswear brand XX-XY Athletics, founded by former U.S. gymnast and Levi's executive Jennifer Sey, crossed seven figures in profit in its first 10 months in 2024, she told FOX ...

From performance-meets-fashion labels such as Satisfy, District Vision and Soar, all founded in the 2010s, to decades-old sportswear brands like Asics and Saucony, both of which made online ...

A new ad from the XX-XY Athletics brand titled "Real Girls Rock" in support of women's sports garnered over six million views ...

Jalen Hurts earned Super Bowl MVP honors for his work leading the Philadelphia Eagles to a revenge-soaked blowout victory ...

Always Alpha, co-founded by Allyson Felix, and Deep Blue Sports + Entertainment launch women's sports' first full-service ...

A sports brand went viral on Monday and Tuesday after promoting an ad calling for the protection of women's sports. XX-XY Athletics founder and CEO Jennifer Sey promoted a new ad on Sunday ahead ...