Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

According to a new marketing report, the WNBA was the fastest-growing brand in professional sports in 2024. After years of ...

Creator management company Whalar Group is launching Sixteenth Sports, a new talent division aimed at helping athletes become ...

From performance-meets-fashion labels such as Satisfy, District Vision and Soar, all founded in the 2010s, to decades-old sportswear brands like Asics and Saucony, both of which made online ...

The startup sportswear brand XX-XY Athletics, founded by former U.S. gymnast and Levi's executive Jennifer Sey, crossed seven figures in profit in its first 10 months in 2024, she told FOX ...

A new ad from the XX-XY Athletics brand titled "Real Girls Rock" in support of women's sports garnered over six million views across X over the week.

Made entirely out of recycled ocean waste, Certified Sports' range of gear spans both men's and women's kit and covers sports bras, crop tops, shorts, leggings and outerwear in a uniform colourway of ...