It’s common for organizations of any size and industry to build up a marketing tech (martech) stack that exceeds their actual needs. Organizational silos, turnover, the need for speed to market and ...

Moving to a unified data architecture reduces complexity, improves efficiency and enables faster iteration—all critical benefits in the AI era ...

Until recently, businesses had two clear paths when assembling their tech stack: buy off-the-shelf software to activate quickly, or build custom tools with more time and resources. Now AI and low-code ...