Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.
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Why campaign-specific goals matter in Google Ads
Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...
Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This could be the start of a global beta rollout. What’s happening: Why we care.
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