The current Jake from State Farm is portrayed by actor Kevin Miles. Miles began appearing in ads for the company in 2020 and has since been a prolific presence across their advertising campaigns.

The commercial was so popular that it wonUSA Today‘s annual popularity contest for Super Bowl ads. “State Farm, State Farm agents, and our employees are all focused on helping customers ...

It added that it expects to pay "significantly more." Airing the ads for this year's game would have cost State Farm approximately $24 million: $14 million for buying two units of commercial ...