McShane, Blakeley B.; Bradlow, Eric T.; Lynch Jr., John G.; Meyer, Robert J. "Statistical Significance" and Statistical Reporting: Moving Beyond Binary. Journal of Marketing. May2024, Vol. 88 Issue 3, ...

Everyday life is full of small behaviors we treat as moral choices, scientific truths, or acts of civic virtue—often without much reflection. From abandoned shopping carts to climate guilt over pet ...