Qualitative data analysis (QDA) is a cornerstone of research across various fields, from social sciences to marketing. It involves uncovering patterns, themes, and meanings within non-numerical data ...

Understanding some statistics is important for general science literacy. Below are some common statistics resources that may be useful for your project work. To support your professional development, ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

The Nevada Center for Surveys, Evaluation and Statistics (CSES) combines three prior individual research service centers: Center for Research Design and Analysis (CRDA), Nevada Center for Health ...

Falling public participation in surveys and trust in government have plagued the U.S. Census Bureau for decades. And some of the agency's current and former workers say there's a new complication to ...