Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

At its core, design thinking boils down to five steps: empathize, define, ideate, prototype and test. But for some companies, including Chicago’s Pareto Intelligence, that basic framework is missing ...

Design thinking is, at its core, a process of empathizing with the user. The methodology has been successfully used in many industries to drive human-centred innovation, resulting in the creation of ...

In today's fast-paced digital world, where development cycles move faster and consumer expectations are higher than ever, design thinking has become the foundation of human-centered problem-solving.

When just about all business activity — both with customers and employees — was hurriedly moved to digital a few months ago, one could be forgiven for not paying close attention to the nuances of the ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...